SASQUATCH BEER
The Challenge
Sasquatch Beer, spec work for a new craft brewery based in Florida, sought a distinctive and memorable brand identity to stand out in the competitive craft beer market. The challenge was to design a brand that would appeal to a diverse demographic—specifically young adults aged 21 to 40—who are seeking a laid-back, creative, and fun drinking experience. The brand needed to communicate a sense of nostalgia and playfulness, while remaining fresh, colorful, and appealing.
Sasquatch Beer, spec work for a new craft brewery based in Florida, sought a distinctive and memorable brand identity to stand out in the competitive craft beer market. The challenge was to design a brand that would appeal to a diverse demographic—specifically young adults aged 21 to 40—who are seeking a laid-back, creative, and fun drinking experience. The brand needed to communicate a sense of nostalgia and playfulness, while remaining fresh, colorful, and appealing.
